What is an Infographic?
An infographic is a tool used to display a set or sets of data in a visually pleasing way. The main aspect of an infographic is that it tells a narrative. The sets of data revealing underlying patterns and trends tell a story about the set of data. Along with the story, the viewer will also understand what makes those patterns occur. Data on infographics is communicated visually in several different ways: graphs, pictographs, bar graphs, pie charts, images, tables, and much more. An infographic basically is made of anything that crunches numbers and displays them visually.
Infographics are successful because of our ability to process symbols. Humans can process symbols much faster than a group of words.
For example, a yellow sign with a S-shape symbol on road tells the driver that the road curves right, then it curves left, and finally it proceeds straight. Consider the two images above. It is much faster and easier for a driver to process and understand the yellow sign indicating the symbol versus the sign that describes the same situation in words. Infographics leave out the unnecessary information and get to the crux of the message quickly, which makes it easier for the viewer to grasp and recall the information.
I have created this infographic about gaming and gamers using a website called Venngage. This website allows users to create infographics from a wide variety of templates. The templates give the user a good starting point for their infographic. The user can keep some or all of the elements and can then enter the data that will be on them of the infographic. The user can change different aspects of graphs, maps, symbols, infographic area, and much more. This high level of modification allows the user to create a custom visually pleasing infographics. There are also pictographs and symbols available for a large variety of categories. These symbols can be used to improve visual appearance. Furthermore, the data on graphs is interactive; the user can click the data to turn it on or off. Turning off the data displays the data is turned on. The interactive behavior of all the graph elements makes it easy to isolate and view the data in order to get a better perspective.
I got the data from a website called PewResearchCenter. The website contains a series of blogs that have conducted research on a variety of different topics. They have posted statistics from the data they have collected. Furthermore, they discussed the topics and possible explanations as to why the data is how it is. The data on that website is conveyed in graphs and written format. It must be extracted from the source; a perfect anti-example showing the effectiveness of an infographic. If you take a look at the infographic I have created using the information from the website, you can easily understand the data I have extracted from the article.
(n.d.). 13 Reasons Why Your Brain Craves Infographics. Retrieved from http://neomam.com/interactive/13reasons/
DUGGAN, M. (2015, December 15). 1. Who plays video games and identifies as a. Retrieved from http://www.pewinternet.org/2015/12/15/who-plays-video-games-and-identifies-as-a-gamer/